Vesper Hotel on LinkedIn: #vesper #vesperhotel #boutiquehotel #suites #noordwijk (2024)

In the world of luxury, the lines between fashion and food are blurring. Brands like Louis Vuitton and Prada are venturing into the culinary world, creating unique experiences that blend style and taste.Take, for instance, Louis Vuitton's Le Café V in Osaka, Japan. This café, hidden within the brand's boutique, is a partnership with renowned chef Kosuke Suga. The café offers an intimate culinary experience, featuring a menu curated by Chef Suga, a protégé of celebrated French chef Joël Robuchon.Similarly, Prada has opened a chic pop-up café in Harrods department store in London. The café, inspired by Prada's first boutique in Milan, offers a modern take on Italian food and beverages. From Italian coffee and doughy treats to wines hailing from Piedmont to Sicily, the café serves up a taste of Milan in London.These ventures are not just about selling food; they're about creating an immersive brand experience. They allow customers to engage with the brand in a new and exciting way, extending the luxury experience beyond fashion. It's a trend that's set to continue, as more and more fashion giants explore the tantalizing world of food and drink.#luxurybrands#fashionindustry#culinarytrends#brandexperience#louisvuitton#prada

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#CrossPromotion in ActionI first discovered Saint-Louis crystal while browsing through the #VIC edition sent by LVMH-owned 24S. Such e-mail updates are sent on a regular basis and showcase items and brands not available for online ordering on their website.I was impressed by #SaintLouis's creations, so a further research into its story and offerings was made. I've neved heard of the brand before and was surprised to learn it is owned by Hermès (and this is where I have the example of cross-promotion within one #luxury group in my previous article).The story doesn't end there. Always seeking to expand the offerings at 2Jour Concierge, I reached out to Saint-Louis directly, and it is currently available for private orders ( funny how 2Jour Concierge expanded into private orders, which were not planned at the beginning. I will definitely share the story of flexibility and adaptation to the market in further updates) x#lvmh #24s #hermes #luxuryfashion #marketing

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Luxury pop-up events are on the rise. 💸Luxury brands, like Jaeger-LeCoultre believe that stories should be more than just told - they should be lived. Pop-up stores, cafes, and workshops are becoming an important part of these brands’ strategy. They aim to give you a firsthand experience of their brand's identity. Even a coffee made by Cartier is designed to create a memorable experience that might influence your future choices, such as when selecting a necklace. 🌝#luxurybrands #luxurymarketing

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You need to hear this if you sell high-ticket luxury products!There's this psychological principle called the Veblen effect.Creating a sense of exclusivity is a must.You cannot simply price things higher, your product must speak to premium peopleIf you're pricing things higher, make sure you're packaging them with high-quality materials.It's because premium packaging emphasizes the premium nature of the products.You gotta do this if you're into the luxury niche!#Luxury #VeblenEffect #Exclusivity #PremiumBrands#perfomancemarketing

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Interesting to see the pop-up activations x the luxury brands — here’s the latest x CHANEL ☕️ I wonder what’s on the menu? 👗 👜 🛍️ #luxurybrands #brands #brandactivations #retailnrands #retailexperience #brandaudits

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📰 Interesting insight: Oniverse, the fashion and lingerie group, has expanded its product offering to include fine food and wine with the opening of Signorvino in Paris. 🍷🍝🔍 Insights:- Located in the Latin Quarter, Signorvino offers classic Italian cuisine and a wide selection of Italian wines.- Oniverse, formerly known as Calzedonia Group, includes brands like Calzedonia, Intimissimi, and Tezenis.- Signorvino is the latest example of experiential branding in luxury, joining the likes of Armani Caffè and Gucci Osteria.- The menu features delicious dishes like Culatello di Zebello and spaghetti cacio e pepe.- With over 2,000 wines to choose from, Signorvino caters to wine enthusiasts of all tastes and budgets.💡 My thoughts: Oniverse's expansion into the food and wine industry showcases their commitment to offering a diverse range of luxury experiences. By combining Italian cuisine with their fashion and lingerie brands, they create a unique and immersive journey for their customers.🤔 Question: Have you ever experienced a brand that successfully combines different industries to create a memorable customer experience? Share your thoughts in the comments! #branding #luxuryexperience #italiancuisine https://lnkd.in/eQ2kHbjQ

📰 Interesting insight: Oniverse, the fashion and lingerie group, has expanded its product offering to include fine food and wine with the opening of Signorvino in Paris. 🍷🍝🔍 Insights:- Located in the Latin Quarter, Signorvino offers classic Italian cuisine and a wide selection of Italian wines.- Oniverse, formerly known as Calzedonia Group, includes brands like Calzedonia, Intimissimi, and Tezenis.- Signorvino is the latest example of experiential branding in luxury, joining the likes of Armani Caffè and Gucci Osteria.- The menu features delicious dishes like Culatello di Zebello and spaghetti cacio e pepe.- With over 2,000 wines to choose from, Signorvino caters to wine enthusiasts of all tastes and budgets.💡 My thoughts: Oniverse's expansion into the food and wine industry showcases their commitment to offering a diverse range of luxury experiences. By combining Italian cuisine with their fashion and lingerie brands, they create a unique and immersive journey for their customers.🤔 Question: Have you ever experienced a brand that successfully combines different industries to create a memorable customer experience? Share your thoughts in the comments! #branding #luxuryexperience #italiancuisine https://lnkd.in/eyzfnpp4

In an era where everything that was once marketed to the middle-income consumer is going upscale, those already in the luxury sector should play up the exclusive, handmade, limited edition, personalized aspects of their products. The goal is to give customers an experience that these other brands aren’t equipped to give them, whether that’s boutique atmosphere, expert customer service, or high-quality products.Mass Market Products Going Luxury▸ Link in comment

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In an era where everything that was once marketed to the middle-income consumer is going upscale, those already in the luxury sector should play up the exclusive, handmade, limited edition, personalized aspects of their products. The goal is to give customers an experience that these other brands aren’t equipped to give them, whether that’s boutique atmosphere, expert customer service, or high-quality products.Mass Market Products Going Luxury▸ Link in comment

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